Category: Blog
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How AI is Changing the Advertising Industry
The advertising industry is constantly evolving, and artificial intelligence (AI) is one of the most disruptive technologies to hit the industry in recent years. AI is being used to automate tasks, personalize ads, and measure results in ways that were never before possible. As AI continues to develop, it is poised to have a major…
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Open Bidding: How to Increase Revenue and Improve User Experience
What is Open Bidding? Open Bidding is a feature in Google Ad Manager that allows publishers to invite third-party demand partners to compete for their ad inventory in a single auction. This auction is conducted in real time, and the winning bid is the one that is displayed to the user. Open Bidding offers a number of advantages over…
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How to Increase Your Ad Revenue by Improving Viewability
Ad viewability is a measure of how visible ads are to users on a publisher’s website or app. For an ad to be considered “viewable,” it must meet certain criteria, such as being displayed on at least 50% of the screen for at least one second (for display ads) or two seconds (for video ads). Viewability is important…